Healthcare. Marketing. Intelligence.
MARKETING INSIGHTS
Data is the new oil. But just like oil needs to be refined to be usable as fuel, data needs to be distilled into actionable insights to make smarter marketing
ONCOPRO INSIGHTS
We asked 50 leading oncologists for their views on How to improve the investments in Patient Support Programs?How do they prefer to receive marketing communication from Pharma firms?Oncology
Lackluster performance of new launches is becoming all too common for pharmaceutical companies. After years of product development, companies launch a promising new product in the market only to see
As a marketing professional you will agree with me that market research is critical to developing a successful marketing plan. Sound marketing intelligence, thanks to online resources, is now easily accessible to all marketing/brand managers and doesn’t require a huge budget.
Welcome, it's great to have you here. We know that first impressions are important, so we've put together a few key ideas to help you get familiar with the pharma-pro
